Kia's design chief has sparked a radical transformation.
The automobile industry knows design is important, so enormous energy and funding is applied to it, but it's famously difficult to know how effective those efforts and expenditures really are. Except in one precise, clear-cut case: Kia's.
Source: http://www.automobilemag.com/features/awards/1201_2012_man_of_the_year_peter_schreyer/index.html
No comments:
Post a Comment